“I’m Chiquita Banana and I’ve Come to Say…”

“Bananas have to ripen in a certain way!

When they’re flecked with brown and have a golden hue

bananas taste the best and are the best for you!”

I love the Chiquita Banana song.

Anywhoodles, the point of this post is really just to tell you about Chiquita Banana’s latest campaign/rebrand. They engaged CP+B in Colorado for the project and Art Director, DJ Neff, drove the refresh with new, fun stickers as the cornerstone of the effort.

I’ve run into these stickers in my Google Reader feed a lot lately and shared them about 25% of the time because I think they’re super-fun and cool. They manage to be playful and edgy and by maintaining the classic CB colors retain a clear connection to the brand.

So, basically, I love these stickers and wanted to share. I so rarely actually talk about marketing and advertising on this blog. I really should make more of an effort to do that…

Update: OH! And I forgot to direct you to this interview with DJ Neff about the project, which was the whole reason I mentioned his name up above in the first place. Anyway, check it out. Pretty interesting stuff.

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